With your marketing budget always shrinking, it’s easy to understand why you’d rather sponsor an event than mount one yourself.
What you save on money, however, you lose on quality exposure and traction for your brand.
Hosting your own event means that you can tailor it to your needs and targets—something you can’t do when you piggyback on someone else’s event. You also get to know your target market better and generate potential sales leads, too.
We outline 5 advantages of mounting your own event this year. Consider it if you’re looking to jumpstart your marketing plan.
Consumers get firsthand experience of your product
This argument actually applies to any form of event, whether you’re actually hosting it or are just a sponsor, but we’d like to emphasize it here. Sure, social media and media campaigns reach a wider audience, but nothing beats seeing products in person.
You control the guest list
When you sponsor events, you have no control who the attendees will be. Of course, partnering with businesses similar to yours always means a good overlap, but an exclusive event means you can fine-tune your targeting.
Exclusive events means that your product is front and center. No more arguing for booth space or banner placements! You’re free to push your product as hard as you need to generate those all-important leads.
You get your money’s worth
Since you control your budget, you’ll get to spend it on things that matter. You control the experience that your guests will have and you also get to interact with your target audience directly. Even if it’s just a small shindig, the potential return of your investment is still higher than if you participated in a trade show or sponsored a booth at another event. Plus, hosting your own event also means that you can open it up to sponsorships—a good opportunity for some income generation.
Your brand message gets across the way you want it
You have more control about your event’s coverage and exposure You get to craft the press releases the way you want it. If it’s a media event, guests will get the full story you’re trying to convey.
Thinking of mounting an event and want it to get the exposure it deserves? Contact us and find out how we can help you meet your targets.