Digital promotion is crucial to any fundraiser, as Filipinos become increasingly connected to the internet. With the advent of social media and the smart phone, you can reach anyone and let them know about your fund raising activity in an instant.
Here are 5 ways to help you promote your fundraiser online:
1. Utilize Email Marketing
Some might consider it too traditional, but email marketing is always a great way to promote a fundraiser because of its wide reach -- there are 3x more email accounts than Facebook and Twitter -- and delivery rate of 90%. Ensure that your subject line is personalized and grabs attention, as people tend to overlook generic or boring titles. Utilize automation tools like MailChimp to make the process easier and more efficient.
2. Make Your Social Media Efforts Interactive
Social media is one of the most powerful tools for promotion. It has wide reach, and offers a direct, personal link to your audience. For an effective social media presence, make your posts interactive— encourage them to share your posts by offering incentives, hold contests and quizzes with prizes, and get them to respond to your posts by asking questions or setting up a poll. Use social media to promote the fundraiser’s website or blog by including a call-to-action.
3. Partner With Influencers
Partner with bloggers, celebrities, and other influential figures to reach their followers online. Pick those relevant to your audience, so you attract the right type of people. It’s important to build rapport with these personalities, as a simple tweet or post from them can have plenty of their fans flocking to support your cause.
4. Invest in Banner Ads
A staple of digital marketing, banner ads are a straightforward way of promoting your fundraiser. Choose websites that are frequented by your audience to ensure visibility, and craft a clear message in your ads to bring about action.
5. Create Engaging Videos
Videos are an amazing marketing platform in the digital landscape. They are now very interactive and immersive, and can serve as an effective and versatile means to reach your audience. But the key to successful promotional videos is to make it not seem boring and overly reliant on hard-sell. Instead, try to make it engaging and interesting by using some of the newer video technologies or by creating one that really relates to your market. The more impactful it is to the viewers, the more you motivate them to take part in your fundraiser.
Older platforms like print and radio still work, but you won’t reach as many potential benefactors without online marketing. Always incorporate online efforts when marketing your fundraiser because it’s essential for an age rapidly moving towards digital.
With the digital promotions ready, there is one more detail to consider about a fundraising event. What to do after. Learn more by subscribing to M2Live.