Mounting an event entails locking down the best date and venue—but sometimes, production constraints can leave you with only a few dates to choose from. Like holidays. Should you bite? We asked the M2.0 Events Team for their verdict.

But whether your event is on a holiday or not, it’s all about nailing the right concept. “If you’re able to conceptualize an on-ground activity that’s valuable not just for your brand but also for your audience and it’s something that’s relevant to the media, it will always be a success regardless of the date you hold it,” explains MM Gigante, an events account manager for M2.0 Communications.