People remember an event based on their personal experience. The more interactive the set up, the more memorable it becomes.
And that’s a challenge event organizers should always keep in mind. During the planning stage, you must have unique and catchy activation ideas that add to people’s experience. This way, they’ll easily recall the event and of course, the corresponding brand it promotes.
Looking for activation ideas? We scoured the Internet and found these 4 event activations you can emulate.
The Activation: Urban Water Slide
The Lowdown: Done in Northern London last year, Lipton Iced Tea brought summer fun to the city through a 100-meter inflatable slip and slide which was seen and experienced by people during their daily commute. The pop-up event lasted from dawn until dusk and encouraged people to bring swimsuits and inflatables to join the fun. It was an effective way to bring to life how ‘refreshing’ their product was.
The Activation: Touch Screen Bar
The Lowdown: Beam Suntory created an interactive experience for travelers passing through the Heinemann Duty Free shops at Frankfurt Airport in Germany. To showcase their premium bourbon range, they did tastings on a touch screen bar which revealed information about each blend. It’s a novel idea, as this kind of activation has multi-sensory appeal.
The Activation: Social Media Vending Machine
The Lowdown: Music app IHeartRadio wanted to target millennials, and their social media driven pop-up event did just that. They toured different US college campuses, bringing along a vending machine full of giveaways. If you touch the machine’s screen, the vendo displays a unique 4-digit code. Users can post a photo on Instagram and tag it with the hashtag #IHeartRadio followed by the code. Once uploaded, a remote monitoring system triggers the vendo to spit out a prize. It’s a good way to get online mileage and give away branded stuff.
The Activation: Pop-up Accommodation
The Lowdown: Airbnb and Australian lager brand Foster’s effectively targeted millennials attending music festivals in Finland by giving them the option of conveniently staying at concert grounds via the No Worries Motel pop-up. Basically, anyone with a ticket to any of the major festivals they pitched their activation at can book a room at the concerts grounds through Airbnb. Sure, you lived inside a shipping container, but the accommodations were furnished with bedding, towels, and all other necessities—branded, naturally, with Foster’s. Plus, your room was always close to a bar. This unique activation gave participants a different kind of sponsored concert experience.
Looking to have unique pop-activations for your event? Send us an email and see how we can help you pull it off smoothly.