In planning events, no-shows are inevitable. Whether it is a free or paid event, no one can assure a full house. There might be a sudden change or emergency that forces a person to make other plans, or worse the individual’s excitement to go might have waned during the interval between getting the ticket and the show. It’s crucial to prevent these occasions. Even a small number of no-shows at an event could affect negatively on the event, the planner, and the sponsors.
While it’s impossible to completely prevent no-shows, especially those caused by emergencies, they can be minimized through the following five tips:
Talk with your attendees
Sometimes, all people need is a little reminder. Email your attendees and ask for the confirmation of their attendance. Then follow it up with updates and trivia that will maintain their interest. You can use social media to do the same thing. Provide regular content which will show up in their feeds and constantly interact with their comments. The key is to keep your attendees faithfully informed.
Excite the audience-goers with visuals
Give your attendees a glimpse of how awesome the event will be. Share with them original content, whether they’re behind the scenes photos or short interviews with the main draw. Don’t forget, visuals are incredibly effective at attracting people’s attentions. Don’t stop at posters or publicity shots; offer gifs, live streaming, and 360 videos.
Make it a game
Another way to raise enthusiasm is through gamification by applying gaming elements to your event’s promotion. Providing promotional contests and raffles are one way to go about this. But you can also use gamification to entice wanted behaviour. For example, challenge your social media followers to share a post, and if it reaches 1,000 likes, you’ll unlock a never before seen behind-the-scenes photo. Chances are, they will enthusiastically take up your offer.
Motivate through incentives
People want to attend your event because they will get something from it, whether it’s the chance to hear a band’s newest song live, the possibility of running in a global musical marathon, or even the opportunity to learn something new. If that’s not enough, motivate your potential attendees with various incentives, such as giveaways for early attendance or a special guest appearance.
Last-minute ticketing and reservation
No-shows are indeed unpreventable but so are last-minute attendees. By the time your event is near, notify the public of last-minute tickets. Their availability will attract a crowd who still want to attend your event. Or you can use a stand-by list. It consists of names of individuals who are interested on attending the event but were unable to purchase a ticket. People on the list will be notified if a vacant slot opened up for the event.
Attendees serve as the blood that makes an event come alive. Do your best to prevent pesky no-shows.
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