The Best Places to Mount Activations in Iloilo

 

Iloilo is the second most competitive city in the country, attracting billions of pesos in investments due to its strategic location and robust economy. It’s also a popular tourist destination because of the city’s rich culture and history—Iloilo is home to the very popular Dinagyang festival and was once the biggest port in the Philippines during the Spanish era.

Clearly, Iloilo is one of the key spots in Visayas to implement marketing efforts for your brand. Here’s a list of the best places to mount activations in the rising city:

Iloilo International Airport

The city’s airport is top 5 in the Philippines in terms of passenger traffic. It also ranked top 12 in a recent survey by the travel site The Guide to Sleeping in Airports, topping all others in the country.

 

Malls

A result of the city’s booming economy is the increased spending ability of Ilonggos, making malls prime spots for activation efforts.

SM City Iloilo

Photo source: http://iloilotoday.com

Photo source:
http://iloilotoday.com

Robinsons Place Iloilo

Photo source: http://exploreiloilo.com

Photo source:
http://exploreiloilo.com

Gaisano Iloilo City Center

Photo source: http://iloilo-travel-guide.blogspot.com/

Photo source:
http://iloilo-travel-guide.blogspot.com/

SM Delgado

Photo source: http://exploreiloilo.com

Photo source:
http://exploreiloilo.com

Marymart Center

Photo source: http://iloiloconnect.com

Photo source:
http://iloiloconnect.com

 
 

University of Iloilo

This school is located in heart of the city, where you’re sure to catch plenty of foot traffic.

 

Photo source:
http://iloilocondominiums.com

Plazuela de Iloilo

A popular and relatively new commercial center complete with restaurants, bars, and stores.

 

Photo source:
http://iloilo.net.ph

La Paz Market

A busy wet market that’s a well-known destination for foodies.

 

Photo source:
http://tripadvisor.com.ph

Calle Real

A historic street and famous tourist destination, Calle Real also happens to be adjacent to the port, making it a strategic area to implement marketing activities.

 

Photo source:
http://iloilo.net.ph

Plaza Libertad

Also located in the city center, Plaza Libertad is a historic landmark and a well-known recreational location for locals.

 

Photo source:
http://rammmpa.blogspot.com

Iloilo Esplanade

Iloilo Esplanade is a popular place for bikers and joggers. It’s a scenic park by the river where you can engage plenty of locals and tourists for your activation.

 

Photo source:
http://wikipedia.com

Jaro Plaza

Jaro Plaza is another area in the city with high foot traffic. It’s also well-situated as its right across Jaro Cathedral, one of the most popular churches in Iloilo.

 

Photo source:
http://exploreiloilo.com

 

Now that you know where best to mount your activation, have you planned out your activation design?

Wondering where to set up in Cagayan De Oro? Follow M2Live for our activations series!