The Best Places to Mount Activations in Iloilo
Iloilo is the second most competitive city in the country, attracting billions of pesos in investments due to its strategic location and robust economy. It’s also a popular tourist destination because of the city’s rich culture and history—Iloilo is home to the very popular Dinagyang festival and was once the biggest port in the Philippines during the Spanish era.
Clearly, Iloilo is one of the key spots in Visayas to implement marketing efforts for your brand. Here’s a list of the best places to mount activations in the rising city:
A result of the city’s booming economy is the increased spending ability of Ilonggos, making malls prime spots for activation efforts.
SM City Iloilo
Robinsons Place Iloilo
University of Iloilo
This school is located in
Plazuela de Iloilo
A popular and relatively new commercial center complete with restaurants, bars, and stores.
La Paz Market
A busy wet market that’s a well-known destination for foodies.
A historic street and famous tourist destination, Calle Real also happens to be adjacent to the port, making it a strategic area to implement marketing activities.
Also located in the city center, Plaza Libertad is a historic landmark and a well-known recreational location for locals.
Iloilo Esplanade is a popular place for bikers and joggers. It’s a scenic park by the river where you can engage plenty of locals and tourists for your activation.