Which Event is Right for Your Brand?
Events effortlessly provide something that other marketing channels have a hard time doing: an experience. Brands also want to offer the same sensation to their consumers and arrange whatever event strikes their fancy. Unfortunately, staging the wrong type of event can clash with the brand experience that you’re targeting and lead to miserable results. It’s important to match your brand strategy with your event strategy. But which event is the correct fit for your brand?
Brand activations create an intimate connection between the product and the consumer. They do this by going to the streets, malls, and parks, the places that people go to set up an ‘experiential’ event. If successful, the activation generates leads, sales, or gets word-of-mouth going. In general, consumer brands are a perfect fit for activations such as F&B, apparel, and lifestyle. This type of event also works for companies that have outgoing or adventurous personalities and organizations that seek to spread advocacies and great ideas by going straight to the people.
Conferences stimulate and facilitate discussions by getting people from different walks of life involved – from the movers and the shakers to the common man. It’s effective at reaching chosen stakeholders who are often invited to participate in the event. Because of this focus on talk, conferences exude an air of calmness, intelligence, and stability. Typically, B2B brands and companies cultivating a distinguished image gain the most benefit from conferences because they are able to gather and talk with people in the similar industry. Government and non-government organizations also fit with this type of event.
There are many different types of events that could be defined as corporate, from employee recognition ceremonies and Christmas parties to job fairs, fundraisers, and product launches. However, these corporate events are unified by their specialized nature. They attempt to reach a particular audience, whether it’s the media or their own employees. Due to their variety, any brand can employ different corporate events for their purposes.
To get a more balanced look into the event that your brand and your goals need, consult an event organizer. He will be able to give you recommendations after assessing your requirements and objectives.
To learn more about events, subscribe to M2Live.