Make Your Event IG-Worthy in 9 Steps

Make Your Event IG-Worthy in 9 Steps

You’ve probably invested a lot in your upcoming corporate event. Your company might have even lost sleep while securing an amazing venue and handpicking speakers and sponsors. Wouldn’t it be great if you could also increase event publicity, perhaps by tapping Instagram?

12 Holiday-Worthy Hotels for Your Manila Staycation

12 Holiday-Worthy Hotels for Your Manila Staycation

You’ve decided that you’ll be staying in Manila for the holidays. Have you ever considered spending it outside of your home, though? Try making the most out of your Christmas break by checking into a fancy hotel!

7 Event Management Software You Can Use For Free

7 Event Management Software You Can Use For Free

You’ve secured your venue and finalized the event details. Now you’re wondering how you’ll manage potentially hundreds of guests, from invitation to registration. That doesn’t even account for the sponsors. You can’t go and email all of them one by one, right? Manual registration sheets won’t cut it on the day itself, either. You’ll need something that can help you take care of these particulars quickly and cleanly.

5 Things to Do to Shake Up Your Halloween

5 Things to Do to Shake Up Your Halloween

Hotels, malls, and households across the Philippines prepare for a month-end scarefest just as the chilly winds of Amihan roll in. There are so many Halloween-themed events this year that you might get dizzy deciding what to do. If you’re looking forward to a killer Halloween  this 2018, here are 5 activities that’ll get your adrenaline pumping.

All Souls’ Day Traditions Around the World

All Souls’ Day Traditions Around the World

No matter where you are in the world, the locals are bound to have an occasion in honor of the dead. And just as Filipinos tiptoe around graves and share ghost stories around candlelight in cemeteries, our friends in other countries have their own unique practices, too. Here are a few All Souls’ Day traditions from different parts of the globe.

10 Creative & Fun Ways to Speak English Better

10 Creative & Fun Ways to Speak English Better

More than 14 million Filipinos can speak in English. That’s one reason why the Philippines has been regarded as the top voice outsourcing destination in the world. Do you want to stand out by speaking better English?

There’s no easy way to do this perfectly. But below are some creative and fun tips that might help you speak English better without spending money on formal education.

The Do's and Don'ts of Event Scriptwriting

The Do's and Don'ts of Event Scriptwriting

A good event script can liven up a venue, keep people entertained, and--when great--create an unforgettable experience. While that last one may be hard to achieve, you can at least start with the basics. Let's take a look at the general do's and don'ts of script writing for events:

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Before you put pen to paper, do a little bit of research. Know your audience: are they the top executives of a Fortune 500 bank or fresh-out-of-college creatives from a start-up agency? Understand the nature of the event: is it a formal press conference or a year-end celebration? These details are crucial as they determine the tone and format of your script, allowing you to really speak to your audience.

Nothing's more sleep-inducing than an emcee stringing a bunch of cliché lines. As an effective event organizer, having a generic script is a big no-no. Try inserting references to whatever your audience is into--like celebrities, movies, or sports, for example--and spice up the script with current topics.

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Always develop a script with the host in mind. Formal words, for example, wouldn't really fit a flamboyant emcee. Write playful banter if you have two or more hosts, as long as it fits the context of the event.

Ensure that you refer to the program flow when writing the script. This will allow you to properly integrate introductory lines, transitions, breaks, closing remarks, etc.

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While jokes can break the ice and lighten up the mood, you have to draw the line between funny and inappropriate. An insensitive script can ruin the experience for some. Know if there will be kids in the audience so you can gauge how far you can go in terms of mature content.

If you have a script for two emcees, you might want to prepare a solo version just in case one is unable to attend. Make sure the host knows what to say in case of emergencies or technical difficulties. Be ready with filler to entertain guests during unexpected waiting times.

Need help with your next media event and launch? Give us a call and let's meet over coffee to brainstorm for your event's concept.

Sincerely,
Vicky Escoto
Business Development Manager
0920-9026583

We Aren’t Psychic: 5 Things PR Agencies Need to Know from Clients

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On a regular week, three out of five inquiries we get from brands and companies don’t come with a creative brief. It’s almost like the norm, and it shouldn’t be.

While we appreciate that you see the team as a potential partner, we need a brief to guide us and give us an idea on how we can work together to achieve your communication and business objectives. Project briefs tell us what we need to know: the facts, insights, and inspirations. These details would help us craft the right strategies to put campaigns into action.

A lot of companies often ask PR agencies for a pitch without providing enough details. This means we often end up pitching ideas that turn out to be off-strat—wasting time not just for us, but for the client as well.

To cut the guesswork, here are five things that would help your agencies pitch better ideas:

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The Big Problem

Consider the following scenario: Your company just recently rebranded following an acquisition. Now, you’re looking for an agency to help promote your products under the new brand name. Before we brainstorm for ideas, there’s one thing missing: the problem. This not-so tiny detail is essential because it gives us the context of your PR needs. Was your old brand a well-loved household name? Is the new brand suffering from stigma because it comes from a country associated with poor-quality products? Whatever the problem is, it will help us come up with a more accurate step-by-step plan for your campaign.

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A Plan with Purpose

The problem is one end of the campaign. The purpose is the other. The end goal provides us with a focus not only on how we should design and manage the story of your campaign, but also on how to determine its success. For example, your objective is to raise awareness on your new product. We can draft a better publicity plan recommendation by involving feature articles and blogger reviews. The team then can pinpoint specific measure of success such as the number of pickups as well as the type of media outlet that publishes the story. For the reviews, we can look at social shares, reactions, and comments as campaign metrics. These recommendations would only be possible with the campaign goal in mind.

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Bottom Line

Putting plenty of details on the creative brief is good. Not telling us what all these sum up to is, well, bad. A short and sweet summary of what you want the campaign to communicate—ideally in one or two sentences—makes it easier to draw out insights for your brand’s overall message. For instance, the gist of your campaign is the following: “We want consumers to know that our global partnerships allow us to offer quality yet very affordable products.” This simple summary makes it clear that your international partners allow you to create better products. That means, the team can focus the central narrative on the brand’s global quality . Without this information, the team may suggest messaging that doesn’t fit the end goal. The team will end up giving you off- strategy recommendations.

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Client-Agency Expectations

PR success not only relies on the agency. We also need to know how we distribute roles between us and the client for projects to work. Otherwise, miscommunication and delays might happen once the campaign starts rolling. One example is a company hiring an agency to handle media relations for a small press conference and launch. Close to the day itself, the client, it turns out, is also expecting the agency to set up the event—a task requiring at least a month of pre-event meetings to coordinate not just with venue staff for the table layout and arrangements, but also with suppliers for the décor, AV equipment, and food. Such mishaps can be avoided if tasks and expectations are clarified from the get go.

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Budget, Budget, Budget

It’s understandable that some clients aren’t sure how much they should spend for a PR campaign. As a general rule, companies should allocate only five to 10 percent of their gross revenue on marketing. Of course the number varies depending on how big the company is. To be on the safe side, just stick with the general rule as your starting point. Remember: Your budget will determine what the agency can realistically achieve for your campaign. This is why it must be included in the brief so we don’t end up proposing too many activities and overwhelming you with all the possible costs that come with our suggestions.

Drafting your own creative brief can be tedious if you don’t know where to start. To make things easier, just fill out our creative brief for any inquiries about our PR services.