Getting feedback from attendees and conducting postmortem assessments are vital. They allow you to assess your efforts and determine areas for improvement. Whether the previous project was a success or not, your next one will be better – with your evaluation’s help. Here are some useful tips on getting feedback:
How to Get Feedback
Timing is key
Don’t send out your emails or forms too late. You want the participants experience to be as fresh as possible, but allow them a bit of time to process the whole thing as well. Send your mailers a week after the event at the most.
According to MailChimp, the industry average open rate for surveys is just 16%. Increase that percentage by giving the attendees an incentive to give their feedback. Set up a raffle or offer GCs!
Be creative in your approach
Emails aren’t the only way to send out surveys and feedback forms. Try other means of gathering information: online polls via Facebook, an interactive survey form, or a hashtag for you to monitor what people have to say about the event.
Keep it simple
Keep your feedback forms short and simple. Long surveys tend to discourage respondents. Here are some straightforward questions you can use:
- Rate the experience (venue, atmosphere, registration process, etc.)
- Rate the speakers
- Was the content of the program of value to you?
- Did you learn a lot from the conference?
- Would you attend conferences like this again?
How to Conduct Postmortems
Be objective and specific
You want your postmortem discussion to turn into results, so be as objective and as specific as possible. Measure both qualitative – audience feedback, social media noise, etc. – and quantitative results – number of attendees, profit margin, etc. – and really get into the nitty-gritty of things. At the end of the day, you need to accurately measure if your results actually met your objectives.
Put yourself in the attendees’ shoes
Put yourself in their shoes and run through the whole experience. Use what you’ve gathered from your surveys to know what you can improve on. Your attendees’ feedback should translate into something actionable.
Find all flaws and challenges
What were the challenges in running the conference? What were the flaws in terms of execution? These questions will determine the things that need to be focused on. Perhaps additional support or manpower is needed, or perhaps a change in the approach to the problem. Make sure to identify how you can solve these challenges and how you can fix the flaws.
Gather insights from every team
It’s good to get the perspective and insights of everyone involved. This way, you can pinpoint what to improve on for each team, and delegate their objectives in a more effective way.
Evaluation is important in every project, especially with big events such as conferences. Follow these steps so you can properly assess your event and gather feedback, both of which will help you for in your next one.
That’s the end of our M2Live’s series on conferences. Thanks for reading and if you want to follow our next series, don’t forget to subscribe!