Information drives business growth. Watching how your competitors do business is important to survive and gain greater market share. With valuable insights from competitor analysis, you can craft the a business plan to get ahead of the curve.
Check the essential tools below to monitor your competitor’s activities.
Buzzsumo is a powerful tool to sneak up on what your competitors are doing on social media. You can measure your competitors social media techniques and discover what is gaining the most traction among audiences.
When you enter a competitor URL, Buzzsumo will give you the top shared content and the number of shares in Facebook, Twitter, and LinkedIn. What's extra great about this is you are also provided with the number of backlinks and shares as well. This feature will help you identify awesome backlink opportunity for your business.
Pay-per-click is a powerful advertising online platform to amplify website traffic and revenue. By using PPC promotions for your event, you'd be able to target the right audiences and earn more ticket sales.
What SpyFu does is that it gives you relevant information about how your competitor is gaining traffic and ticket sales using PPC. By entering the competitor's URL, you'd be able to see their paid keywords and how their PPC campaign has been designed. Spyfu can also advise you on the keywords worth bidding on.
Ahrefs could be named as the most useful backlinks checker in the web to date. Not only can it give you the number and the list of your competitor's backlinks, it can also generate the anchor texts used and enable you to compare the strength of these backlinks. They offer search filters so you can conveniently filter relevant data.
Remember that backlinking is one of Google’s most dominant ranking factor. By knowing how and where to generate backlinks, you're increasing your chance of outranking your competitors online.
Alexa and SimilarWeb
Alexa is a must-have tool for competitive analysis. For marketers and event promoters, Alexa is useful in monitoring competitor website traffic and more. However, Alexa only works well for big sites, those gaining 10,000 visitors or fewer per month may not benefit from this tool. This is a good choice if your competitor is international and you're running a big event.
On the other hand, if your niche is local, SimilarWeb is what you'd use. This tool enables you to glean relevant information about you and your competitor's website’s ranking in various categories. Also, it suggests competitors that you might want to watch out for.
Special Mention: Media-Meter
Media-meter is an analytics tool that monitors an ad’s reach, social media engagement, and more. With this tool, you can determine the value of your ads and compare it with your competitors. Its media watch also gives you the latest insights about the top trending stories in your industry and the stories being told about you and your competitors.
With the information it can provide, you can find better ways to rank your ad and gain better traction among internet users.