Your world-changing message, well-planned programme, or distinguished speaker will go to waste if there are no attendees for your conference. Unfortunately, attracting participants require you to invite then constantly remind them about your event but using traditional channels, such as advertisements, are expensive. Happily, there is an alternative: digital marketing. With over 47 million active net users in the Philippines, a digital campaign can reach a wide range of people easily and economically.
Create a Website
A website is an online hub that can be used to your specific purposes. For a conference, you can use it for both promotion and registration. Populate it with content that your ideal participant finds interesting, such as the speakers, some of the ideas whirling around your message, and behind-the-scenes videos. Afterwards invite people to click on a button to register. To be effective, your site needs to be easy to read, visually appealing, and complete in details.
Leverage Email Marketing
To ensure your audience arrives in time, you need a way to send invitations and constant reminders. Fortunately, email marketing can do those tasks efficiently without being as expensive as letters or as annoying as phone calls. Through automation tools such as MailChimp, you can schedule the sending of a ton of emails easily. Your campaign can begin with invitation letters and immediately follow up with a confirmation email then follow through with reminders and other content so that your attendees won’t forget about your conference.
Utilize Social Media
Set up social media accounts for your conference – a Facebook page, a Twitter account, and even a YouTube channel. With 48 million active users in the Philippines, social media is one of the best ways to reach people for your event. You can use your account to connect with various likeminded groups inside social networks to invite more people to the event. It’s also possible to boost posts to make more people aware of your conference. Additionally, social media is an easy way to provide updates and event reminders. Don’t forget to create a conference hashtag to unify all discussions about your event
Involve Online Influencers
Filipinos spend an average of five hours on the internet every day. Most spend their time browsing their favorite blogs, YouTube channels, and social accounts. These online influencers carry a great deal of weight with their audience who has found their insights in their particular niche engaging. If you can gain their interest, you can find a deep well of potential participants for your conference.
Digital marketing has transformed events management in the Philippines, having been used extensively in such large conferences as NXCITIES. Leverage its strengths to promote your conference and if you’re unfamiliar, recruit event organizers and digital specialists who can.
But specialists aren’t the only people you need for conferences. Subscribe to M2Live and read the next installment in our series soon.