Need something to catch the public eye when planning an event in the Philippines? Wacky, larger-than-life fabrications and installations are exactly what the marketing doctor ordered. Here are five of the wackiest fabrications that have caught our eye...and our admiration.
Cleaning up the City with Mrs. Meyer's
Detergent brand Mrs. Meyer's turned a fountain in San Francisco’s Ghirardelli Square into a gigantic sink, complete with matching colossal cup, dish, sponge, and Mrs. Meyers detergent. To complete the effect, white balloons as soapsuds. The installation made the spectators feel like they jumped into Wonderland while showing the importance of clean city and Mrs. Meyer’s products.
TaskRabbit’s Rabbit Van
An app that helps consumers find local labor to fulfill tasks like moving, cleaning, and delivery work, Taskrabbit’s brand name lends itself to limitless fabrication concepts. Labor contracted via the app often arrives inside a van, so in SXSW, the company dressed up one of their vehicles as a fluffy rabbit, complete with fur and triangular tail.
Super Bowl XLIX Halftime Show
With 118.5 million viewers, the Super Bowl XLIX Halftime Show attracted the largest audience in Super Bowl history. While credit goes mainly to Katy Perry’s sterling performance, the sheer pomp of the show, especially the gigantic lion which Katy rode onto the field, gave the entire proceedings an unbeatable “Wow!” factor.
Shell Eco Marathon
While the focus of the Eco Marathon is in the new eco-friendly cars created by the participants, it has many other attractions that promote energy efficiency. One such installation was a kinetic dance floor, where participants can dance to generate electricity. In Manila, 15,000 people gyrated on the special stage, and generated—an event record. Large and interactive, the installation was a lot of fun while highlighting Shell’s advocacy.
The Burning Man is an annual event when thousands of people gather in Nevada’s Black Rock Desert to build a city filled with art and music, before departing a week later, leaving no trace of their magnificent art city behind. The name comes from their practice of creating an awe-inspiring 12 meter wooden effigy, which is left burning for the entire duration of the event. The effigy known as The Man has become a symbol of the event’s ideals and culture as it casts its light over all the events surrounding it.
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