Marketing has branched out to more effective approaches that can build connections and reach out to consumers through experiential marketing campaigns.
Pearlfinders Global Index 2016 reported that there is a worldwide growth in number of brands looking experiential marketing services. In Asia, there’s an increase of 10% of brands who are wanting to invest in experiential this year. With all the data presented, you might find yourself wondering, “What’s so awesome about experiential marketing, anyway?”
Simply put, the essence of experiential marketing revolves around creating a buzz about the brand while establishing a relationship between the brand and consumers--through a personal and meaningful experience.
Want to venture in experiential marketing? Learn more about it with this comprehensive infographic that presents you the basics of experiential marketing.
To acquire loyal fans, establishing a good relationship with your consumers is a must. Experiential marketing is the best option if you want your brand to be better friends with your target audience.
What’s your take in experiential marketing? Share your thoughts by commenting below.