4 Action-Packed Summer Sports Events in the Philippines


Filipinos love sports. It can unite schools, barangays, and even the whole country. A boxing match from a hometown hero can clear traffic and stop crime in the city. While basketball and running are staple sports in the Philippines, others like volleyball and MMA are rising in popularity. The popularity of a wide range of sports brings more opportunities to build your brand through activations, sponsorship, and participation. The temperature is scorching this summer, but the action-packed competition in the season could be even hotter. To get you up to speed on the Philippine sport scene, we listed 4 events that you must know: 


PBA Commissioner’s Cup 2017 (April to June)

The love for basketball in the Philippines is unparalleled; fans enjoy the sport all year round. This summer brings the PBA Commissioner’s Cup, and with many game-changing imports set to take the court, it should be an exciting tournament for Filipino basketball junkies.


One: Kings of Destiny (April 21)

The Philippines will be the host of the biggest MMA brand in Asia this month and it has several local fighters poised to make the Filipinos proud.


Nat Geo Earth Day Run (April 23)

One of the largest running events in the country, the global event’s Philippine leg draws hundreds of runners, fitness buffs, and nature lovers for a good cause.


Fitstreet (April 22-23)

If you’re not all about the competition, this health, fitness, and wellness event at Bonifacio High Street might be more of your type. It’s a community workout with an organic food fair and fun games for the family. The best part–it’s free! 


You can always count on sports to bring people together. They’re something that every Filipino loves, making them an invaluable avenue for your brand.

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