RFID technology is not new. However, only few events have gotten to enjoy its incredible benefits. It’s mostly been used on large scale music festivals but RFID is not only for 100k-attendee sound fests. It can be used for everything. Make this your next big investment and you’ll never regret it.
Before giving you more ideas on how you can leverage RFID technology for your event, let's first understand what it is.
What is RFID Technology?
RFID is a handy abbreviation for Radio-Frequency Identification. This technology uses radio waves to send and receive information between a reader and a tag, which is often a badge or a wristband for events. Whenever the RFID tag comes into contact with a scanner, it will transmit information to the computer. The transmission may operate through close contact or through long range communication like those used in expressway toll gates.
How can you use this technology for your event? Read on to learn about its top benefits.
Top 5 Benefits of RFID for Events
Faster Ticketing System
Ticketing and crowd control after the gate opens are two of the most enduring problems when holding an event. But with RFID technology, event organizers can steer clear of this problem. An RFID ticketing system greatly eradicates ticket fraud because it uses radio frequencies to identify and provide access to guests. It also offers incredibly fast entrance and exit for attendees. With just a swipe of a wristband, guests can get in. It simplifies re-entry too and can provide easy access to different zones of the events.
Another great way to use RFID is to go totally cashless. To do this, you can link guests' payment information to their RFID badge or wristband. And voila! Your guests can do away with ATM queue or long lines on booths, and buying can be as easy as tapping their "ticket". This is especially useful for music festivals and trade shows where there are a lot of business partners and booths.
Improved Social Media Engagement
When your guests link their social media profiles with their RFID badge, the possibilities of online engagement is limitless. RFID creates a faster and easier sharing of the event experience. For instance, a swipe of their badge can instantly send tweets on their account or post on their Facebook regarding their experience with a sponsor booth’s product or service. They can instantly “like” or “follow” a booth’s business page on Facebook and Instagram too. They can also automatically post their photos from photo-booths -- and more!
Sponsored Brand Activation
In line with the previous item, RFID can simplify brand activation for sponsors in your events, making engagement more convenient both for sponsor brands and guests. With a tap of their badge, you can get people to instantly sign up for games, online raffles, social media contests, polls, and a lot more! With this technology, online engagement is easy and fast. Another good news is that with just one tap, you can immediately get the relevant big data -- which leads us to the next item.
Big Data Opportunities
Back in the day, your only means of getting information from guests was by sending out all sorts of forms. This method is obviously arduous and inconvenient for both event organizers and guests. Not to mention that it does not take into account data about the foot traffic flow in your event, engagement on sponsor booths or stalls, etc. But with RFID, you can gather big data and glean some useful insights about the success of your event and how you can improve it.
These data also enable you to understand how guests engage with your event, what their preferences are, and what they enjoy the most. You can count the guests who signed up for sponsor Booth A and see detailed information about them. Or see if guests enjoyed attending your second event session and whether they liked the speaker, performer, or sponsor. Certainly, gathering big data is more convenient with RFID.
What event technology have you tried? Let us know your thoughts by sharing your comments below.
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