Holidays in the Philippines bring the people outside! They’re perfect opportunities for brands to reach consumers through events and activations. This assumption is even backed by studies. According to the Institute for Labor Studies, there is a higher degree of social activity on Filipino public holidays compared to non-holidays. Brands can expect foot traffic and participation to increase in every place that Pinoys gather on these dates, such as malls, parks, beaches, and other recreational areas. New Year’s Parties, Independence Day festivities, and Laboracay already draw a lot of people; placing your brand in the middle with on-ground marketing activities will guarantee your success!
Looking to schedule next year’s events? Mark your calendars with these holidays in 2018:
Enjoy better reach and participation! Make the most out of next year by implementing on-ground activities on these special dates.
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