Although businesses today rely on paperless transactions more than ever, the paper business card will remain a mainstay in almost every industry. It’s ready to be handed out at anytime and, unlike digital cards, there won’t be problems with app crashes and incompatibilities. Never miss out on a key marketing opportunity to make first impressions and build connections.
However, not all cards are equally effective. Badly designed cards will contribute to lost opportunities. To help you avoid these poor designs, here’s a guide on how to make your business card appealing -- starting off with the elements that you should not miss.
The 8 Basic Elements of a Business Card
There is a set of fundamental elements that makes a great business card. Take note of the following information to incorporate in your card.
1. Name – in a standard business card, your name should be in the upper left corner and printed in bold fonts.
2. Job Title – your job position should be right below the name. It helps determine whether you’re the right person to contact.
3. Brand Logo – a logo must also be placed on the card. It reflects the brand you present thus making the information more credible.
4. Business Information – a tagline underneath the logo emphasizes what your business offers and reminds them of what you do.
5. Contact Details – your contact information is a must on every business card. This includes but not limited to:
- Office address
- Phone number
- E-mail address
- Business website
6. Social Media Accounts - also provide your social media accounts where others can reach you.
NOTE: When providing your social media accounts, make sure that you are active on these channels. Otherwise, you may consider not indicating them at all.
7. Photo – including a headshot photo may be optional but it can help others recall you.
8. Watermark – add a large version of your logo on the back of your card. It can be alternated with a sophisticated image of your product or your business location.
9. Whitespace – finally, leave enough whitespace on the back where they can inscribe additional notes on your card.
Knowing the basic elements of a business card helps but that’s not all there is. The next thing to look into is the material, layout and design to use.
Business Card Material and Layout
Material – a business card should use at least be 300 gms. high-quality stock paper. Anything lighter than this can result in a flimsy and unprofessional card.
Finish – there are two common options for the finish: glossy and matte. A glossy paper can provide more vibrant colors for a creative look. Matte, on the other hand, is a bit more subdued and lends a more professional appeal. This article gives an in-depth comparison between glossy and matte finishes.
Shape – business cards typically come in rectangular shapes and in landscape orientation. But, if you are on the creative side, you may always opt for custom cuts and formats.
5 Tips for Designing a Business Card
1. Keep it simple.
Like any design, the simpler the business card, the better. Keep it clean and well-structured by being thoughtful about how you present the information you put in – and the best way is to use achromatic colors such as black and gray.
2. Use it purposefully.
Your business card is an extension of your professional identity. It’s a must to use them in a purposeful way despite its antiquated reputation. After all, it’s still the most efficient way to provide information when you’re in a business event.
3. Employ professional help.
Your card is part of your first impression; it should reflect well on your business. Don’t overlook the importance of enlisting the help of professionals – designers, printers and photographers, to name a few – who can provide you cards that are both innovative and professional.
4. Maximize space.
In order to make the most out of your card, use the back for supplemental branding. As mentioned earlier, it’s an ideal space for a large version of your logo but it works great for brand statements and creative images too.
5. Keep everything evergreen.
Finally, your business card is your identity that its recipients will keep for a long time. Although putting ad slogans or coupons may sound interesting, you will do better if you caution against them and any other thing that is considered temporary.
Sure, investing in business cards will cost you more, but it’s worth the effort. By following these guidelines, you’re bound to create a well-designed business card that not only conveys information clearly but lends credibility to you and your business.
Need help with standing out in a business event? M2Live has a professional events management team who can help your brand get noticed! Set a meeting with us today.