Pop-up events are a rising trend in marketing nowadays, set apart from other brand awareness strategies by its element of surprise. Brands often throw cool pop-up events without telling their audiences too much. These activations aren’t all about drawing curious crowds, though. Your aim is to get the attention of your target audience.
Thinking of holding this kind of activation for your brand? Here are 5 pop-up event ideas your audiences will love.
Drive Crowds With These 5 Pop-Up Event Ideas
1. Show Them How It’s Made
Customers will be curious to find out how your products are put together behind the scenes. Take this a step further and let them try making one of your iconic specialties yourself! Walk them through the recipe for a best-selling dish, or enlist them as assistants while you put together handmade boat shoes. Your audience will appreciate your products even more after seeing how much effort you pour into the process.
2. Let the Pets In
Several establishments don’t allow pets inside for various reasons. Won’t your audience find it refreshing if you create an event that not just lets pets in, but treats them as valued customers? For example, a restaurant or snack brand holding a pop-up event can hand out pet-friendly treats inspired by popular items on the menu.
3. Offer an Immersive Experience
Another way of attracting consumers is creating a pop-up event where people can explore your products themselves. Gaming shops can put out their latest gadgets and issue challenges to the audience. Clothing brands can set up extensive walk-in closets. Once visitors get a feel of your products, they’re more likely to come back and make a purchase to take the experience home with them.
4. Indulge the Senses
With the sheer number of advertisements they view on a daily basis, consumers can find themselves drowning in information at times. Stand out from the competition by engaging your audience’s senses at your pop-up event. Glade did a spectacular job at this with their pop-up event in Manhattan. Visitors checked out five rooms, each of which was designed after a Glade fragrance. For example, the “Relaxation” room featured a giant conch shell that guests could walk through. A warm breeze and a soundtrack of ocean sounds perfectly matched the light orange color of the shell’s inner walls.
5. Showcase a Limited Edition Lineup
Here’s an interesting idea: instead of banking on your bestsellers, stir up curiosity by offering nothing but special editions of your products. This taps into people’s fear of missing out. After all, visitors might never see these collector’s items again after your pop-up event closes shop! Plus, your limited-edition wares are a great starting point to acquaint new customers with the rest of your products.
TIP: Don’t let your audience walk away empty-handed! Give visitors the option to make on-site purchases. Hand out freebies to all your guests, even those who don’t buy anything at first. They might remember your brand and give your products another try later on.
Watch the visitors pour in when you try out these 5 ideas. Your creative pop-up can land you on a blog or a news site, if you’re lucky! With enough brainstorming and extra help from an activations agency in the Philippines, you’ll surely come up with an event that’ll fit your latest marketing campaign.
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