The Challenge

To share and shape its vision of the future, Royal Dutch Shell organizes the Shell Eco Marathon, where teams of students demonstrate new fuel-efficient automobiles. Split into several geographies, the Asia Marathon changed its circuit from Malaysia to the Philippines, just in time for Shell's 100th year in the country. To provide hundreds of personnel for the event, which will be held for three daysand draw thousands of people to Luneta, Quirino Grandstand, and the Manila Ocean Park, the oil company turned to M2.0 Communications.

The Idea

The Eco Marathon was more than a worthwhile activity, representing a call for a cleaner energy use regime in the country and around the world. It was also immense in scale. With this in mind, we knew that we needed to have only the best people on the job, and so we would have to tap the right sources and screen applicants rigorously.


The Execution

To properly man this massive undertaking, M2.0 brought in 371 bright people who were vetted in an exhaustive process. All that were hired had the smarts and enthusiasm to achieve Shell's goals of explaining the benefits of alternative energy sources in a sincere, engaging way.

The Results

Shell Eco Marathon Asia saw a terrific turnout, with 15,000 people having their fill of fun and excitement over the course of three days, ably helped by hosts, exhibit facilitators, and more. Additionally, through the efforts of the event personnel, enough people were encouraged to join to create more than one million kilojoules of power in the kinetic dance floor, a first in the event’s history. More importantly, the Marathon brought a greater level of awareness about alternative energy in the country and around Asia.